Encore Relationship Rewards Video Series
This was the first in a series of videos promoting the Encore Rewards program for merchants. We created a series of "day-in-the-life" vignettes that describe real world scenarios in which merchants benefit both from using U.S. Bank products to purchase goods and services for their business as well as supporting point of purchase interactions with their customers. We also designed a landing page where the video could be accessed.
Personalized Video
This personalized series of videos were targeted toward c-suite and IT executives, to establish Aruba as a thought leader and show that they are taking the time to think of the needs of each of their accounts. Each instance of the videos displays a different account logo, names and key statistics that are unique for each account—ultimately resulting in 200 discreet videos.
STORYBOARDS
Display/Social Ads
