Lead Generation
Support
2020
Challenge
Aruba, a Hewlett Packard Enterprise company, is a leading provider of next-generation network access solutions for the mobile enterprise. Recently I've been working on a series of projects designed to elevate the creative for multiple touch points in Aruba's lead generations program.
Roles
UX/UI Designer
Visual Designer
Art Director
Illustrator
Creative Strategist
Presentation Designer
Projects
Personalized Video
Email Guidelines + Design
Social Posts
Display Ads
Landing Page
Online Quiz
Tools
XD
Photoshop
Illustrator
Keynote
pencil/sharpie + paper
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Personalized Video
This personalized series of videos were targeted toward c-suite and IT executives, to establish Aruba as a thought leader and show that they are taking the time to think of the needs of each of their accounts. Each instance of the videos displays a different account logo, names and key statistics that are unique for each account—ultimately resulting in 200 discreet videos.
STORYBOARDS
Email Nurture Templates and Style Guide
Aruba needed a set of campaign agnostic, responsive emails templates—each of which were targeted at specific use cases. Building off initial of high-level strategy, I began by mapping out detailed use cases and then built corresponding wireframes, components and content types. In addition to the overall structure and branding, we further provided variations for individual content graphic pieces and included copy best practices and guard rails to the ensure that future development centered around clearly defined requirements and purpose.
Higher Education Campaign Drivers
A previous campaign for high education needed to be adapted and evolved for banners, social posts and landing pages to populate their lead generation program. I took the basic components and re-worked them to fit the new requirements of the final assets and environments.
SOCIAL POSTS
DISPLAY ADS
LANDING PAGES
