Aruba—Lead Generation
Aruba, a Hewlett Packard Enterprise company, is a leading provider of next-generation networking solutions that help organizations securely connect users, devices, and applications across campus, branch, remote, and data center environments. Serving enterprises around the world, Aruba enables businesses to support increasingly mobile, cloud-driven, and data-intensive operations through innovative networking, security, and connectivity technologies.
Recently, I have been collaborated with Aruba on a series of initiatives aimed at elevating the creative quality and effectiveness of its lead generation programs. My work spanned multiple customer touchpoints, including digital campaigns, landing pages, email communications, content offers, and other demand-generation assets.
Client: Aruba
Roles: UX/UI Designer, Visual Designer, Art Director, Motion Graphics, Creative Strategist and Presentation Designer
Projects: Personalized Video, Email Guidelines/Design, Social Posts, Display Ads, Landing Page and Online Quiz
Tools: XD/Figma, Photoshop, Illustrator, Keynote, pencil/sharpie + paper
Personalized Customer Video
This personalized series of videos were targeted toward c-suite and IT executives, to establish Aruba as a thought leader and show that they are taking the time to think of the needs of each of their accounts. Each instance of the videos displays a different account logo, names and key statistics that are unique for each account—ultimately resulting in 200 discreet videos.
