Auctane
Auctane is the umbrella company that unites a variety of shipping software solutions: ShipStation, ShipWorks, Ship'Easy, Stamps.com and Shipsi. I provided creative strategy and tactical responses for all sub-brands. In addition, I lead an internal creative team that developed and delivered a unified and consistent brand system and experiences—executed across a wide range of channels, environments and communication requirements.
Roles: Creative Director, Art Director, UX/UI Designer, Visual Designer, Copy Writer
Projects (Partial): Auctane Brand Strategy, ShipWorks Tetris Campaign, ShipStation Brand
Tools: XD/Figma, Photoshop, Illustrator, Keynote, pencil/sharpie + paper
Downloads/Links:
Auctane Brand Strategy
The Auctane was largely unseen—subservient to the brands it contained. This was the first step toward establishing a strong brand presence—positioning Auctane as a global leader and innovator in shipping software solutions.
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Shipworks: Tetris Campaign
We created a compelling "door-opener" campaign that would start to shape a personality and position that would connect with their core audience’s sense of nostalgia, playfulness and humor.
