SUP Route Finder/Manager

This is a class project for a UX course I took at San Francisco’s General Assembly. The product idea stemmed from my passion for stand-up paddle boarding and desire to explore and solve for outdoor adventure challenges. This case study covers the broad strokes of research, strategy and early phase of functional design—the final goal being a proof of concept that would lay the groundwork for future development.

Product concept—UX/UI: handset + watch apps / Branding

Roles: Creative Director, Work Session Facilitator, Art Director, UX/UI Designer, Prototype Developer, Interviewer and Writer

Methods: Interviews, Research, Competitive Analysis, Ethnographic Studies, Personas, Site Map, User Flows, Wireframing, Card Sorting, Usability Testing, Prototyping

Tools: Sketch, Photoshop, Illustrator, Keynote, InVision and pencil/sharpie + paper

Duration: Phase 1 completion—3 months

Download: SUP Route Finder/Manager_UX Case Study

AI Info: video: https://artlist.io/

Brand Animation