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The Groq Brand Evolution

As Senior Art Director/Designer for Groq, I helped to guide and grow a struggling start-up into a multi-billion-dollar industry leader. My team and I routinely translated highly technical concepts—AI computing, and enterprise platforms—into compelling and accessible visual narratives across campaigns, presentations, digital, print, video, social and more.

Client: Groq

Roles: Senior Art Director, UX/UI Designer, Visual Designer, Copy Writer

Tools: Figma, Adobe Product Suite, AI Tools, pencil/sharpie + paper

Downloads/Links:

Expanded Groq Case Study

Groq Illustrations

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Groq’s industry-leading speed and agility gained world-wide prominence when we partnered with the F1 champion McLaren Race Team.

Partnership Concept

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The Outer Limits

Integrated Campaign: Creative Strategy, Marketing and Design

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