BRAND + UX/UI
2021
Challenge
I was brought in by the Cannonball team to help their client develop new online expressions of their existing brand and style guide. The original Indigo site lacked a distinctive feel and didn't fully expressed the dynamic quality of the how the client perceived itself. Working with same basic building blocks, we pushed the design possibilities and extrapolated new elements and graphic recommendations.
Duration: 2 months. Design ongoing.
All designs support WCAG AA requirements.
Roles
Art Director
UX/UI Designer
Presentation
Illustrator
Methods
Style Boards
Design System
Wire-framing
Tools
Sketch
Zeplin
Photoshop
Illustrator
Keynote
pencil/sharpie + paper
Style Boards
The first step was to create style boards where we introduced 3 distinct "looks". The client was primarily focused on how these new visual directions be applied to their website so many of the graphic examples reflected components such as banners and interactive functional elements.
Home Page
Once a style board was approved we refined a more detailed home page. The page itself was comprised of a series of vertically stacked module. Content for the page was still TBD.
Wrap
Finding a welcoming, modern, and dynamic voice for a health care brand
Completed: 2021