Tech companies have unique challenges—rapidly changing environments, complex products, highly competitive landscapes, etc. And over the course of my 20+ years as a designer and creative strategist, I've dedicated my skills and experience toward creating effective solutions that help tech companies grow, evolve and thrive. Over the past 3 years, I’ve been immersed in brand, design and community building for Groq, Inc.—one of the fastest growing start-ups in AI technology history. My work was focused on finding creative marketing and communication solutions across a wide range of media (physical, digital, environmental, social, animal...)—illuminating the complex and rapidly evolving promise of AI.