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Lead qualification rose 300%

Lead value and win rate increased + 500%

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Digital Product
Visual Ideation
2014

Roles

Creative Director

Creative Strategist

UX/UI Designer

Visual Designer

Presentation Designer

Projects

Merchant Rewards

eReceipts

Offers

Dashboards

Business Matchmaker

Pay With Points

Visa Platforms

Visa.com Home Page

Tools

Sketch

Photoshop

Illustrator

Keynote

pencil/sharpie + paper

Challenge

We partnered with he Visa Digital Products Design Team to help guide them through the conceptual development and visualization process for their new suite of digital products. We facilitated working sessions, gathered requirements and produced visual concepts to help further the understanding of how consumers would interact with these products. We created proof of concepts for a variety of products that helped guide high-level discussions and provided stimulus for focus groups.

Visa Project

Digital Projects

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MERCHANT REWARDS

The rich array of illustrations was expertly illustrated by Derrick Stenning borninconcrete.com.

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