The Sound of Simplicity:
Integrated Door Opener Campaign
Client: Juniper Netoworks
Roles: Creative Director, Art Director, UX/UI Designer, Visual Designer, Copy Writer
Projects: Concept, Emails, Postcards, Microsites, Display Ads, Social, Print Ads, Vehicle Wraps, Events
The Juniper sales teams was looking to jumpstart their outreach efforts and introduce their new brand to potential customers. Building on the new brand style and positioning: Engineering. Simplicity– we developed the concept, “The Sound of Simplicity” to help message our direct mail pieces: headphones charging stand and wireless headphones.
Tools: XD/Figma, Photoshop, Illustrator, Keynote, pencil/sharpie + paper
Downloads: Phase 1 Concepts
Personalized Microsite and Experiences
Microsite users could also get up-to-date information on the Juniper road show via blogs and live video. Those who visited the road shows were encouraged to log into their microsite at the show at which point they would be eligible to receive exclusive offers, invitations and incentives to meet face-to-face with Juniper consultants. A Simple Sounds lounge would personally welcome microsite users and offer an upgraded coffer experience.
Food Truck
In order to spice up the Juniper road shows we suggested offering up meals that offered metaphors for Juniper products—fully customizable solutions to technology challenges.
