Atmel.com
Atmel wanted to completely reimagine its customer experience, from digital platforms to communication strategy. We crafted digital properties and stories that focused squarely upon the needs and passions of Atmel's core users—"makers" of complex and technologically advanced cool stuff. I directed a creative team of UX researchers and designers, visual designers and writers during a blended process —equal parts waterfall and agile depending on the context. We worked in an intensely collaborate format with the Atmel internal team and through many working and information sharing sessions produced a shared vision for the future of Atmel.com
Roles: Creative Director, Work Session Facilitator, Art Directo, UX/UI Designer, Prototype and Interviewer
Methods: Interviews, Research, Competitive Analysis, Personas, Heuristics Evaluation, Mobile Survey, Google Analytics, Content Assessment, Card Sorting, Affinity Mapping, Site Map, Client Work Sessions, Wireframing, Customer Journey Mapping, Usability Testing, Prototyping, Design System and Annotated Mockups
Tools: Sketch, Photoshop, Illustrator, Omnigraffle, Keynote, InVision and pencil/sharpie + paper
